Jameka S. Whitten
Creative + Consultant + Speaker + Writer
Jameka S. Whitten owns and operates JSW Media Group, a boutique public relations and brand management agency with an industry focus on culinary arts, entertainment, fashion, music, performing arts and luxury lifestyle. The agency also provides brand, business, and public relations consulting to small to mid-sized companies, nonprofits, and start-ups. JSW Media Group is headquartered in Charlotte, NC, and was founded in 2006.
An experienced communications professional, Jameka also manages talent. She helps to direct, shape, and mold the careers of musicians, visual artists, actors, and models working in various aspects of the entertainment industry.
Before operating JSW Media Group full-time, Jameka’s past corporate experience included serving as the Co-Founder and former Executive Creative Director for the award-winning SOTAC (State of the Arts & Culture) Magazine based in Charlotte, NC. She was also part of the brand strategy and advertising department at Bank of America and worked in digital media and events at ESPN.
In addition to owning JSW Media and serving as CEO and Chief Publicist, Jameka played an integral role as a founding member and former Chief Operating Officer for Amped 4-A-Cure, Inc. The non-profit organization supported cancer research through music. However, one of her most critical philanthropic projects has been her tenure as the former National Communications Director for The Red Pump Project™—this national nonprofit that educated women and girls of color about HIV from 2009 until 2018.
In early 2020, Jameka was contracted to lead the communications and marketing efforts for the burgeoning independent music label One Crown Music Group. As One Crown’s Interim Executive Vice President, Jameka was essential in creating and establishing One Crown’s brand identity, managing the marketing and A&R teams, discovering fresh new talent, and assisting with day-to-day operations. One Crown is headquartered in New York City.