ChiChi Nwoko-Udeokoro
ChiChi Nwoko-Udeokoro is the CEO of HEY, What’s ON? a New York and Lagos based production, marketing and multi-media consulting firm. With insight into the mindset of viewers and extensive knowledge of the television landscape of Africa, the company creates premium content squarely targeted at both viewers and advertisers.
A recipient of the 2016 Africa Magic Viewers Choice Awards for her role as a producer in the feature Film “Road To Yesterday,” ChiChi is noted for her work with marketing and brand managers to provide expertise in TV formats, which enhance brand placement. Once named NABFEME Executive to Watch, her achievements have been recognized by numerous organizations and media outlets, including Forbes Africa Magazine. The Executive Producer of Nigeria’s “Kids Say The Dardnest Things,” ChiChi is also the founder of Dance Nation, an initiative established to help advance the Dance industry in Africa.
Prior to starting ‘HEY, What’s On?’ Nwoko worked with Optima Media Group (OMG) as the Deputy Director of International Sponsorship and Sales and Group’s Development Strategy. One of her major projects was Nigerian Idol, an exciting, groundbreaking venture that showcased Nigeria’s musical talent through the international syndicated media format. Her leadership created the environment for the show’s unprecedented success, attracting sponsors like Etisalat, Pepsi, Sony, Tom Tom, Royal Exchange and much more. ChiChi began her broadcast career as a consumer affairs intern with WUSA-TV (CBS Television Affiliate) in Washington, D.C. and served as Co-Publishing Partner of the Black Star News; a New York based investigative newspaper.
A graduate with honors, from Columbia University, in New York City, with a Bachelors of Arts major in Political Science and a minor in African Studies, this award winning scholar continues to be recognized for her academic and professional accomplishments. Nwoko received the coveted Arthur Ross Foundation Scholarship for excellence in Political Science and was also named the Lin Television Scholar. ChiChi is married to Ikechukwu Udeokoro and they have two super adorable sons.